Is TikTok Right For Your Business?

I’ve performed in many marketing roles, and by far the most difficult is social media management. Platforms change and trends come and go. In the Wyoming SBDC Network Market Research Center (MRC), we often say the only constant is change, and one change I’ve noticed recently is more entrepreneurs and business owners asking about TikTok. Specifically, I’ve heard many ask the question, “Is TikTok right for my business?”

It’s easy to answer “yes”. You could probably create an account in the time it takes to read this. However, TikTok isn’t a good fit for all businesses. It may not fit into your current social media strategy, and you may be wasting valuable time creating videos and finding the most popular sounds. I’ve proposed a few questions to help you determine if TikTok is right for your business. 

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