5 Proven Tips for Better Defining Your Business' Unique Value Proposition

13 Jan 2023


The business world is incredibly competitive — which is undoubtedly why roughly 45% of businesses fail within five years of opening.

While there are many reasons why a business could fail, one of the biggest roadblocks to success is not having a well-defined unique value proposition (UVP). If you can't effectively communicate to your customers why your business and its products or services are unique from your competitors, you're going to have a hard time standing out.

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